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Real-world examples of sustainable practice

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The Bio-Circular Economy: Examining Patagonia's Enduring Design Principles Through an Existential Lens

There's a product category that almost no company has ever made money from, at least not deliberately. It's the repair market. Most consumer goods manufacturers spent decades designing products that wear out on convenient schedules, then watched the secondary repair economy...

Aug 20, 2026路17 min read
case-studies

Interface's Mission Zero: Existential Sustainability in Action

Ray Anderson cried reading a book about fish. That's the origin story, more or less. In 1994, a customer asked Interface, the Atlanta-based modular carpet manufacturer he'd founded in 1973, what the company was doing for the environment. Anderson had no answer. He'd been asked...

Apr 26, 2026路10 min read

Existential Sustainability

Long-form essays exploring the philosophical dimensions of sustainability, environmental ethics, and what it means to live deliberately in a world of finite resources.

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Michael Kovnick

Michael writes about meaning, continuity, and responsibility in cultural contexts.

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