Vol. IApril 2026
case-studies

Interface's Mission Zero: Existential Sustainability in Action

Ray Anderson cried reading a book about fish. That's the origin story, more or less. In 1994, a customer asked Interface - the Atlanta-based modular carpet manufacturer he'd founded in 1973 - what the company was doing for the environment. Anderson had no answer. He'd been asked...

Michael Kovnick··10 min read
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A structural framework where removing community benefits causes mechanical business failure - not certification loss.
— from “What Existential Sustainability Means”, by Michael Kovnick

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